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Merchant Magazine, Helping Local People Reach Local People "Dear Denise, Many thanks for sending me copies of the Merchant. I am most impressed. The articles are very interesting and useful; more so than the other free magazines that come through my letterbox. It is uncluttered with endless properties and estate agent input. I think the crime reports are not only useful to the police but they tell readers how to be careful. Keep it up" M. J. Waugh, SW7

An exclusively local publication, Merchant magazine (MM), is only delivered to homes within the Royal borough of Kensington and Chelsea. At the beginning of every month the magazine is hand delivered to 5,000 ABC1 K&C homes and businesses by White Eagle Distribution (who use supervised, adult only teams).
We insist on merchant being delivered 'Solus' - with no other publications or leaflets - and are one of the very few local magazines which also delivers to basement addresses and as a result thousands of previously unreached readers are exposed, almost exclusively, to Merchant magazine and to your business.

Distribution takes place around the 4th of the month and currently reaches the most affluent homes in W11 and W8; addresses such as Holland Park, Queensdale Road, Arundel Gardens, Kensington High Street and Campden Hill Road. Throughout 2008 distribution will be growing to include W14, W10, SW5, SW7, SW3, SW10 and SW1X.

Current readership stands at 15,000 people with an average age of 35, 47 per cent of whom are single. The average salary in the area is £40,549 and the most popular source of income is from Real Estate (30.8%) seconded by Financial Intermediation (11.9%). K&C borough house prices average £686,938 (vs. a national average of £193,489). Flats account for 82% of the housing stock in the area, of which 23% are socially rented. What does all that mean to you? Merchant readers are generally cash rich but time poor, they are looking for quality products and superior service from reliable and trustworthy local businesses. K&C residents have a larger disposable income than the average Londoner and little time in which to spend it (men in the borough work an average of 47 hrs/wk, women 41hrs/wk) so convenience and practicality are high on the list when it comes to sourcing service providers. In an ever shrinking world Merchant magazine brings that convenience right to their doorstep.

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